When an Internet user going to a Search Engine (Google, Yahoo, MSN and so on) and take a specific search then the search engine will give two kind of results: the organic listings and paid listings.

Organic results are based on algorithms of search engines able to find sites (web sites) associated with the search terms the investigator.

The paid listings are based on registration of paid advertisers to display the web site to the visitor-investigator of this search engine.

Paid Search marketing

Paid Search Marketing (paid listings or sponsored links - sponsored listings) is an alternative way of reaching the public through search engines.

Advertising through the Sponsored Links (Pay per click) has proven to be one of the best techniques for developing a business online.Pay per Click campaigns have many benefits and can supplement or replace Search Engine Optimization campaigns.

The process of Paid Search Marketing Campaign begins with targeting - brief with the client, comprises a series of necessary steps to ensure the proper implementation and effectiveness of the exercise.

Advertising on search engines is not an easy process. Although any user is able to open an advertiser account to a browser and start a campaign, there are many factors that determine the cost and effectiveness.

The success of a campaign is judged by its effectiveness. Addition to minimizing the cost per click is very important how many users they click on an entry. In this important role played by the ad text and various other factors.

Search Engine Optimization

The Search Engine Optimization (SEO) or (Search Engine Positioning - SEP) is to build a web site so as to obtain the best results (highest ranking) by the algorithms of search engines (search engines).

A search engine like Google, apply software algorithms to determine exactly what page of results given should be assigned a specific page of a website.

The SEO based solely on designing a website to face the criteria of search engines on the classification and sequence of occurrence.

While many of the criteria of search engines can be met with careful management of content (eg amount of information, frequency, keywords and so on) others such as links from other web sites are not so easy to achieve.

However there are some basic parameters that would help to achieve high positions in search engines.

Choose right keywords (Keyword Research & Analysis). The correct selection of appropriate keywords is crucial.A successful website must be optimized to the selected keywords and friendly search engines.

Search engines are interested in "rich" and frequently updated content. A strategy for securing and developing new content is essential both to ensure high posts and to the satisfaction of your visitors.

Most search engines pay particular attention to how "popular" is your website. Overall Popularity as the mean number and quality of the website that they link to yours. The more Popularity has your website the more likely to achieve a higher position in search engines.